The right music can create your desired atmosphere. The impact that music has on visitors differs, depending on what the specific space is used for. For example, background music can make a stay more pleasant or make people feel at ease, but it can also have a motivating effect or encourage consumer behavior. It’s very important that music programs are well chosen and professionally produced. DDJ Media has the passion and expertise to perfectly gear the music to the target audience and objective and ensure that it always reaches the customer or visitor.
Music from the DDJ Radio is the most efficient and simple means for music production in areas of general use. The DDJ Radio is connected to the internet or a local (VPN) network, after which predetermined music – as well as any commercials – is continuously played. With the DDJ Radio, you can exert full control over the content audible in every space. It’s even possible to combine locations in separate groups with adapted music and commercials. Our professional internet radio is durable and can be equipped with an SD card with a backup feature, so that you will always have the right music – even if the internet gets disconnected.
The music programmers who work at DDJ Media have over 20 years of experience in programming the right music. Variables such as time of day, current day, seasons, the artist, repetition of the artist & tracks, and – above all – the connection of the feeling between music and the location are of great importance when programming. Because of this, the music concept is fully consistent with the target audience, allowing customers or visitors to be optimally triggered. For individual environments, DDJ Media also creates a large number of ‘ready-made’ music concepts that are well in keeping with the desired look.
Audio messages are a proven means for providing people with information, enhancing brand awareness, and generating more returns in commercial environments. Combined with relatively low production costs, the ‘in-store radio commercial’ is a medium not to be missed that has amply proven its value. Besides a planning of the commercials, DDJ Media also provides the ‘voices,’ recordings & coordination, and it has professional studio facilities at its disposal.
Hans Christian Andersen
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